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What is Inbound Marketing? And Why It Is Important for HVAC Companies?

Inbound Marketing is a way to approach marketing that influences the way consumers make buying decisions.

Inbound marketing places value on personalized, relevant content. It focuses on attracting new visitors, converting leads, closing with customers and delighting them into promoting your business to others.

Inbound Marketing for HVAC Businesses

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How is Inbound Marketing different from Outbound Marketing

Inbound Marketing focuses on creating relevant content that attracts a potential customer by providing an answer or information they are looking for.

vs.

Outbound marketing focuses on creating a message and then sending it out to a mass audience. Examples of “Outbound” marketing would be Tradeshows, TV commercials, radio commercials, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), cold calls, and email blasts.

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What is wrong with Outbound Marketing?

Outbound marketing has been around for a long time and majority of businesses focus on this style of marketing. However, problems with Outbound Marketing Include…

  • Increasing “Blocking” Techniques (Do Not Call Lists, DVR to Skip Commercials, Spam Lists for Email, Etc.)
  • High Cost! (Are you willing to spend $600+ for a commercial ad that might just get skipped over?)
  • Difficulty in tracking ROI
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How can my HVAC company begin Inbound Marketing?

Inbound Marketing consists of different avenues to focus on.

  1. Blog – A blog is a great way to publish relevant content on the internet. By publishing content, you are creating the opportunity to be found in Search Results and by Social Media.
  2. Social Media – By establishing a social media presence, you are able to easily share your relevant information to potential customers.
  3. Local – By establishing local profiles, potential customers will find you on Google Local and local directories.
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inbound marketing  stats HVAC website design

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Why is Inbound Marketing Important for my HVAC company?

Inbound Marketing creates the greatest amount of leads. Social Media, SEO and Email marketing are all key players of inbound marketing.

Inbound Marketing for HVAC Website Design

 

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Lets make Inbound Marketing work for your HVAC Company.

We can help. We specialize in HVAC website design that makes it super simple to create an online presence. Click here for more information.

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